WE ARE SCANDAL
In 2015, Volkswagen had a big diesel scandal. The idea is to tell the industry that putting our name DIESEL into a bad position was nothing. We are the scandal, and we embrace it. Scandals have the possibility to change the world and that’s what we’ll prove.
AD- LAZURE-RATTE, Amélie
Creating pop-up DIESEL stores in gas
stations for the time of the campaign.